About

We help mavericks, innovators and entrepreneurs bring their brands to life.

We are a modern branding and design studio based in Victoria, BC that focuses on providing creative marketing services to lean and mean businesses and start-ups. We run lean ourselves to stay competitive in the creative space, while providing our clients top shelf creative talent.

Our Approach

Attention spans are at an all time low. We find ways to cut through the clutter and show rather than tell. It's all about what we call nut-shell content.

De La Soul

We like to say that it's our job to add soul to your business. People relate to brands the same way they relate to humans. Through our brand strategy phase we help uncover your brand personality, which helps form the tone (or soul) of your communications. At the end of the day, your customers should feel something when they experience your brand, we can help you with that something.

Show Rather Than Tell

It's been proven that we retain 80% of what we see, 20% of what we read, and 10% of what we hear. These stats back up the importance of visual communication. Throughout our process we find ways to uncover the most important nuggets of value to your customers, and then create visuals that help communicate those take-aways in memorable ways.

Avengers Model

We are a fully remote studio that assembles based on our clients needs. This means that we don't shoehorn your business needs into our in-house skillsets. It means that we first find out what you need, and then build a team around it. With a 20+ year rolodex, you have access to a diverse team, as unique as your creative needs.

Less is More

We are always moving from complexity to simplicity. The best way to achieve potent brand messaging is to be clear and concise. We believe simple ideas enter the brain faster, and stick longer. It is always our goal to try and distill down what actually matters to your customer, and to make your communications about that.

Less is More

We are always moving from complexity to simplicity. The best way to achieve potent brand messaging is to be clear and concise. We believe simple ideas enter the brain faster, and stick longer. It is always our goal to try and distill down what actually matters to your customer, and to make your communications about that. We call this nut-shell content.

4 rules of the jungle.

1.

Only the strong survive.

The key to longevity is to know your market and know your competition. Our brand strategy process helps to assess and identify the landscape your business is in to ensure you’re not only surviving, but you’re thriving.

2. Let's stick together.

As much as you may need a brand design studio, you also need a partner with your best interests in mind. We’re not here for a quick project, we’re here to help you with the long game.

3. Use our instincts.

We’ll use metrics, matrix, stats and data to make well informed decisions, but we also believe in the immence power of our collective human instict to help navigate the path ahead. Let’s trust ourselves and use our collective creative intuition.

4. Enjoy the journey.

Life (and business) should be fun and our best work is a result of staying exploratory in our approach. That means we can remain light hearted and experimental as we chart the course ahead, remembering it’s all about the journey.