CDC

We were hired by colleague and esteemed brand strategist Anne McKinnon to assist in a visual rebrand of CDC (Certified Divorce Coaching). This coaching platform was transitioning and evolving into a fully online service and needed a visual brand identity that would help position them in the online space. We recommended a visual approach that would bring their brand to life while providing scalable elements for their various online channels. While staying true to it's roots as a service that helps individuals transition well through divorce, we wanted the brand identity to reflect the colours, tones and textures that would promote that type of healing.