The Way

The Way is a collective of holistic practitioners based in Calgary, AB. They approached us to create a logo and visual brand identity that would help communicate the Tao and it's overarching themes of balance. We created a logo for them that used A symmetry to combine the alchemy symbols of fire and water to help portray this balance, along with incorporating the needles used in acupuncture. Colour choices of black and white also helped to communicate themes of balance.